Product Strategy
Innovate with Confidence
Go beyond your own first party data and follow consumers across the entire category. Increase the success of your future products and market entry choices.
User
Insight
Gain a deep understanding of user behavior and preferences to guide product design and features.
Feature
Optimization
Understand market demands and gaps to innovate effectively.
Market Needs
Analysis
Understand market demands and gaps to innovate effectively.
User Feedback
Integration
Incorporate real user feedback into your development cycle to ensure product relevance.
Audience Measurement
Deliver a Complete Audience View
Follow audiences where they go on social and streaming platforms and measure consumption cross-channel, cross-media and cross-device
Go Behind
Walled Gardens
Achieve content-level measurement that goes beyond platform-level insights.
Fill in Gaps
Track audiences on social platforms and streaming services to provide total audience insights.
Complete
Audience View
Navigate audience fragmentation, device proliferation and changing consumer preferences.
Cross-Media
Measurement
Gain insights into media consumption across different devices and formats.
